Now Available: Oral Care in Iran

Toothpaste remained the value driver in Iranian oral care in 2013. Categories other than toothpaste and manual toothbrushes, remained very immature with marginal sales. While toothpaste was characterised by key domestic brands, other categories were in the hand of multinationals. The young population of Iran demonstrated a growing interest in different types of oral hygiene at the end of the review period, with increasing awareness of the necessity of products, such as floss and mouthwashes/dental rinses.

Competitive Landscape

Procter & Gamble, which offered the Oral-B and Crest brands, and was perceived as a leader in terms of quality, maintained its leading position in 2013. The company achieved a 24% value share in 2013 with its variety of oral care products. Its national brand owner, Tehran Bouran, saw good share growth in 2013 increasing by almost four percentage points. The re-launch of Oral-B and Crest proved to be very successful in 2012 and 2013.

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Industry Prospects

As Iranians become more attentive with regard to oral hygiene, it is forecast that consumption of these products will witness a considerable increase over the forecast period. The Ministry of Health and Hygiene plans to educate Iranians in remote villages regarding healthy oral hygiene routines in the coming years. If the campaign goes ahead it will obviously have a positive impact on the consumption of oral hygiene products in Iran.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Iran market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Oral Care in Iran?
* What are the major brands in Iran?
* Which type of toothpaste is most popular?
* How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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