Market Report, "Pet Products in South Africa", published

South African consumers, in efforts of sticking to a budget due to continued economic instability in the country, including high unemployment, household debt, rising inflation and skyrocketing food and fuel prices, are preferring smaller pets. This is expected to be mainly due to consumers down-sizing living space to townhouses and apartments, as well as the idea that smaller pets are considered more affordable to care for than their larger counterparts.

Competitive Landscape

Martin & Martin is the leading player in South Africa's pet products category, holding a 34% value share in 2013. The company continued to lead cat litter and pet dietary supplements, but dropped to second position in pet healthcare, losing share to Schering-Plough Corp. This is expected to be due to the 2012 launch of its Pulvex, pet insecticide soap line with a specialised formula to control and exterminate ticks, fleas and lice in dogs and cats of all breeds. Both Martin & Martin and Schering-Plough's shares were supported mainly by product innovation.

Full Report Details at
- http://www.fastmr.com/prod/860994_pet_products_in_south_africa.aspx?afid=301

Industry Prospects

Pet products in South Africa is predicted to see a value CAGR of 2% over the forecast period, with growth during the forecast period expected to be slower than that of the review period. Consumer purchases are expected be driven by a desire for quality products as well as affordability and low prices, made available through special discount promotions.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Pet Products in South Africa?
* What are the major brands in South Africa?
* What are the key product launches?
* How have worming and flea product fared against other products within pet healthcare?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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