New Market Research Report: Baby Food Packaging in Turkey

Due to negative connotations related to plastic packaging, Turkish parents increasingly prefer alternatives such as glass, composite containers and brick liquid cartons to HDPE bottles. Despite the clarification by the packaging industry, and heavy regulations surrounding food packaging, there is still confusion among consumers. Many parents are reluctant to choose HDPE bottles, which is widely used in liquid milk formula packaging. Turkish parents favour glass packaging for prepared baby food because they believe it keeps the food safe and healthy, whilst preserving the taste, texture, colour, aroma and product freshness. Turkish consumers tend to trust food in glass jars as being the only real alternative to homemade food, as glass allows them to see what is inside before buying the product.

Full Report Details at
- http://www.fastmr.com/prod/860967_baby_food_packaging_in_turkey.aspx?afid=301

Industry Prospects

Baby food is expected to register significant growth over the forecast period, bringing growth to packaging. Compared to Europe, where consumption of baby food per head is 60kg annually, the level still remains below 10kg for Turkey. Moreover, the penetration of baby food is still below 25% of all household with babies. In Turkey, cow's milk is still used widely for babies, yet both the government and baby food producers try to encourage mothers to use follow-on baby food instead. The market is served by a number of companies that offer 120 different products to consumers. Ulker Hero Baby's significant price cut boosted the market since 2008, resulting in double-digit growth in baby food sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food Packaging industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food Packaging industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food Packaging in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes in units and filled volumes
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the total unit volume of baby food packaging in Turkey?
* What are the major baby food pack types in Turkey?
* Are composite containers taking share from metal tins in baby milk formula?
* What are the most dynamic pack types within baby food?



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