"Bath and Shower in Canada" is now available at Fast Market Research

The growth rate of bath and shower stood at 2% in current value sales in 2013. The category is saturated full of diverse products, although some brands continued to launch new products which a focus on functional or scent innovations. Meanwhile, the pressure of value sales also came from the lower priced specialist retailers such as Bath & Body Works which continued its expansion in Canada.

Competitive Landscape

The competitive landscape is quite fragmented. Unilever Canada led with 15% value share in 2013, followed by Procter & Gamble (12%), The Body Shop Canada (8%) and Colgate-Palmolive Canada (7%). Bath and shower is highly competitive while many products are available and consumers are not attracted by certain brands or products as much as they are by other beauty products. The competition also kept the unit price of bath and shower products low.

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Industry Prospects

Bath and shower is predicted to record marginal average value growth at constant 2013 prices over the forecast period to reach C$966 million by 2018. The category is quite saturated and is facing slow population growth which will make it difficult to drive both volume and value sales. Additionally, pricing pressures due to stronger presence of lower priced products and consumer perception of bath and shower as a staple will also likely to continue to dampen value growth going forward. Body wash/shower gel is expected to record a 2% value CAGR at constant 2013 prices, while bath additives will increase by a 1% value CAGR. This represents a slowdown for body wash/shower gel, far from more significant growth witnessed earlier in the review period, as it has reached a point of saturation and is seen by many consumers as a staple.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Canada market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

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