New market study, "Air Treatment Products in Singapore", has been published

Air treatment products volume sales saw high growth in 2013 compared to 2012, mainly due to the increase in demand for air purifiers between May and June 2013 when Singapore was greatly affect by the haze from its neighbouring country Indonesia. Many hot spots were ignited in Indonesia due to the clearing of land for farming which affected Singapore badly in 2013 due to the direction of the wind.

Competitive Landscape

EuropAce by Strategic Marketing led air treatment products volume sales in 2013. EuropAce has a wide portfolio of products in air treatment including desk fans and standing fans, dehumidifiers and room air conditioners. It is preferred by consumers for its high quality and reasonable prices with premium features such as remote control for its standing fans. Following behind EuropAce is Mistral from Khind-Mistral which is also offered in a wide range of air treatment products at reasonable prices, usually slightly lower than EuropAce.

Full Report Details at
- http://www.fastmr.com/prod/860806_air_treatment_products_in_singapore.aspx?afid=301

Industry Prospects

Air treatment products volume sales will continue to see positive growth in the forecast period. Air treatment products, especially cooling fans and air conditioners, are seen as a necessity in Singapore households as consumers are more willing to splurge on these products compared to the review period. With the warm and humid weather, consumers will purchase at least a cooling fan for their new households or for replacement. Consumers are also more aware of the importance for owning an air purifier at home.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Treatment Products in Singapore?
* What are the major brands in Singapore?
* Are split air conditioners taking share from room and window units?
* Is construction a key retail channel for distribution in Singapore?

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