Vitamins and Dietary Supplements in Spain - New Market Report

Sales of vitamins and dietary supplements increased by 1% in current value terms in 2013, to reach EUR248 million, although they remained underdeveloped in Spain compared with other neighbouring European countries, as many Spaniards continued to be against the self-medication of vitamins.

Competitive Landscape

Vitamins and dietary supplements remained fragmented in 2013, with local manufacturers operating in the country in different categories, considering the numerous types of products sold. The reduced portfolio of these small operators means these companies specialise in certain products, in which they have gained due to this competitive advantage.

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Industry Prospects

Vitamins and dietary supplements is expected to increase by a value CAGR of 2% at constant 2013 prices in the forecast period. The reason for the strong performance of the category is the fact that it remains underdeveloped in Spain. Traditionally, the intake of vitamins has been viewed negatively by Spaniards, as the Mediterranean diet, rich in fresh fruit and vegetables, makes the intake of these products unnecessary.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Vitamins and Dietary Supplements in Spain?
* What are the major brands in Spain?
* Which dietary supplement grew the fastest in the past year?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

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