New Market Research Report: Cough, Cold and Allergy (Hay Fever) Remedies in Saudi Arabia

2013 was a good year for cough, cold and allergy (hay fever) remedies in value terms. Saudi Arabia faced a constant increase in colds, flu and similar viral infections, owing to the climatic conditions as well as the constant arrival of pilgrims. This led to a polarisation within the category in terms of purchasing patterns. Rising disposable incomes amongst middle- to high-income consumers led them to trade up to leading global brands, whilst low-income consumers looked for affordable products in order to save. As a result, cough, cold and allergy (hay fever) remedies registered an overall value increase in 2013.

Competitive Landscape

The competitive landscape within cough, cold and allergy (hay fever) remedies was widely dominated by key international players in 2013. Novartis Consumer Health was ranked in the leading position with a value share of 12%. The company enjoys strong brand loyalty and recognition thanks to its leading global brand Otrivin within nasal decongestants. Constant advertising also enabled the company to increase its brand awareness.

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Industry Prospects

Cough, cold and allergy (hay fever) remedies are expected to register a faster pace of value growth over the forecast period than over the review period at constant 2013 prices. Consumers are expected to move to self-medication thanks to growing brand awareness. This will be driven by increasing advertising campaigns from key players aimed at encouraging consumers to self-medicate, resulting in price competition. Cough, cold and allergy (hay fever) remedies is thus expected to record a value CAGR of 7% at constant 2013 prices over the forecast period to 2018.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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