New Report Available: Smoking Tobacco in Estonia

Pipe tobacco is primarily used by elderly male consumers in Estonia who continue to follow tradition. Among younger smokers, however, it is very rarely used although the occurrence of hipster culture marginally improved the number of younger pipe smokers. RYO tobacco is generally used by male smokers as well. However, this is commonly consumed by younger or middle-aged price-sensitive Estonians who seek an alternative for cigarettes. In addition, due to wide flavour range, RYO tobacco is appealing to consumers (even female) who prefer flavoured tobacco products.

Competitive Landscape

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Several players are present in Estonian smoking tobacco, with the category being dominantly led by Imperial Tobacco Estonia OU. The company accounted for a retail volume share of 40% in 2013. Imperial Tobacco Estonia OU offers a fairly wide range of popular RYO tobacco products under Route 66, Paramount and Drum brands. The following players were Mac Baren Tobacco Co A/S and Orlik Tobacco Co A/S, both with retail volume share of 13% in 2013. No exclusive distribution rights occurred for smoking tobacco players in Estonia.

Industry Prospects

Smoking tobacco will face maturity and loss in consumption over the forecast period. Attractiveness of the category is expected to continually diminish over the years as expected economic growth and higher disposable incomes will shift some consumers of pipe and RYO tobacco to other tobacco products. Still, the loss in consumer base would not be very notable while variously from cigarettes, tobacco excise rates on smoking tobacco remains the same in 2014 as in 2013. In the long-term, a notable hit on sales would be the proposed restriction of the sales of flavoured tobacco. However, this would not enter into force before 2020.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Estonia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country



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