Recent Study: Direct Selling in Israel

In recent years some direct selling retailers opened outlets in central locations with the purpose of strengthening awareness and attracting attention from a potential audience, introducing products and offering a complete shopping experience. For example, Sunrider Israel opened a concept outlet in Haifa mall in 2013, in addition to offering direct selling. Meanwhile, some retailers preferred to offer online purchasing, such as Herbalife International, which offers its products online in order to save the cost of commission to agents.

Competitive Landscape

Nu Skin Israel continued to lead direct selling with a share of 22% in 2013, seeing no major change compared with the previous year. In 2013 Nu Skin continued to invest in aggressive marketing by promoting the success stories of its agents in order to attract additional distributors.

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Industry Prospects

The transition of direct sellers to both internet retailing and store-based outlets is expected to continue, thanks to the perceived value of sales in outlets due to the shopping experience, without being perceived as "pushing" or "over-persuading", alongside the benefit of strengthening consumers' awareness of brands and stimulating interest amongst consumers. Meanwhile, the shift to internet retailing has the advantage of saving money on agents' commission and manpower and achieves nationwide coverage.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Israel market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Israel?
* How important is direct selling in Israel?
* How is the direct selling channel being affected by the growth of internet retailing?
* What strategies are direct sellers employing to compete in a multi-channel environment?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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