Just Published: "Dermatologicals in Romania"

Value sales of dermatologicals increased by 10% in Romania in 2013, a milder growth rate in comparison to the previous year's. Dermatological products are becoming more widely used in Romania and, as the novelty effect vanishes, growth rates are becoming lower. Value sales of medicated shampoos grew by 15% in 2013, recording the highest growth within dermatologicals.

Competitive Landscape

Antibiotice SA led dermatologicals with a 12% value share in 2013, followed by Mark Pharmaceutics SRL with 10% and Johnson & Johnson Romania SRL with 9%. Antibiotice was the leading company in 2013 in topical antifungals (37% value share) and in antipruritics (85%) and second-placed in topical germicidals/antiseptics. The three leading brands in dermatologicals in 2013 were Proctolog by Johnson & Johnson Romania SRL (8% value share), Procto-Glyvenol by Novartis Pharma Services Inc (8%) and Troxerutin by Mark Pharmaceutics SRL (7%), all in haemorrhoid treatments.

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Industry Prospects

Dermatologicals in Romania is likely to register a CAGR of 6% (constant 2013 prices) over the forecast period. Some types of dermatologicals, such as antiparasitics/lice (head and body) treatments, are expected to register slower growth, because the incidence of parasites is likely to decrease once living standards start to improve.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Medicated Skin Care in Romania?
* What are the major brands in Romania?
* What are the most popular formats for acne treatments?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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