Report Published: "Laundry Care in India"

Manufacturers introduced innovations to India to increase the demand for water-saving products in urban areas of the country. Furthermore, with fast-moving lifestyles and the availability of wide product portfolios (mid-range to higher prices), consumers were shifting towards powder detergents and liquid detergents in urban districts. At the same time, rural consumers were moving towards low-priced detergent products such as Nirma, Fena, Ghari and Wheel, among others.

Competitive Landscape

Hindustan Unilever continued to maintain its lead of laundry care with a 38% value share in 2013. The company enjoyed a long-established presence in all categories of laundry care products in India. Furthermore, it continued to offer various products at different price points that helped it to cater to a wider consumer base. The company's offerings included Wheel within economy, the mid-priced Rin, and Surf Excel at a premium price point.

Full Report Details at
- http://www.fastmr.com/prod/871414_laundry_care_in_india.aspx?afid=301

Industry Prospects

India is undergoing a major evolution in its purchasing habits regarding detergents. The shift from bars to powder detergents will continue to take place in both rural and urban areas, as more consumers appreciate their convenience and improved cleaning performance. Furthermore, with the increasing penetration of washing machines and rising disposable incomes amongst the middle classes, consumers are expected to upgrade from economy to mid-priced brands and equally, from mid-priced to premium varieties in urban India.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in India market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in India?
* What are the major brands in India?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Laundry Care in the United Kingdom
- Laundry Care in Russia
- Laundry Care in the United Arab Emirates
- Laundry Care in Belgium
- Laundry Care in Lithuania