"Herbal/Traditional Products in Romania" is now available at Fast Market Research

Herbal/traditional self-treating remedies are increasingly popular in Romania, due to consumers' increasing awareness about the possible harming effects of long-term self-medication using standard OTC drugs. Value sales of herbal/traditional products experienced double-digit growth in every year of the review period. In 2013, value growth reached 14%, after a 20% rise in 2012. The performance of herbal/traditional products, not surprisingly, has surpassed the performance of overall consumer health.

Competitive Landscape

Hofigal SA moved up into the third strongest position in herbal/traditional products in 2013 (6% value share), thanks to its strong presence in herbal/traditional dietary supplements and herbal/traditional cough, cold and allergy (hay fever) remedies. Societatea Nationala Plafar SA (5% value share in 2013) also has a strong presence in value sales of herbal/traditional products and is an important player in herbal/traditional medicinal teas and herbal/traditional tonics and bottled nutritive drinks as well.

Full Report Details at
- http://www.fastmr.com/prod/871370_herbaltraditional_products_in_romania.aspx?afid=301

Industry Prospects

Herbal/traditional products in Romania is expected to register a CAGR of 8% (constant 2013 prices) over the forecast period, due to strengthening purchasing power of Romanian citizens along with their increasing awareness about the curing effects of herbal/traditional products. Herbal/traditional products are expected to have important role in preventing illnesses and strengthening the immune system, which is an increasing preoccupation for Romanian consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Romania?
* What are the major brands in Romania?
* What is the market size of Herbal/Traditional Products in Romania?

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