Bulgaria Consumer Electronics Report Q4 2014 - New Market Study Published

Notwithstanding the short term challenges presented by the current weak economic environment we consider the consumer electronics market in Bulgaria to have strong medium-term growth potential. L ow device penetration across most device categories will allow vendors to tap into the first-time buyer and upgrade/replacement market s as incomes rise. As device prices decline and incomes rise we believe Bulgaria could outperform the geographical region over the medium term. However we expect difficult trading conditions to persist in many segments of Bulgaria's consumer electronics market in 2014 . The uncertain economic outlook continues to undermine consumer confidence, keeping household spending subdued. Despite the challenges for vendors we expect growth in 2014 particularly for sales of smartphones, flat-panel TV sets and low-cost Android tablets.

Full Report Details at
- http://www.fastmr.com/prod/861794_bulgaria_consumer_electronics_report_q4_2014.aspx?afid=301

Headline Expenditure Projections

Computer Sales: USD576mn in 2014 to USD618mn in 2015,. The decline in sales of desktops and notebooks will continue, but at a slower pace, while booming tablet sales will offset declines.

AV Sales: USD427mn in 2014 to USD480mn in 2015,. Forecast in US dollar terms unchanged, with flat-panel TV sets expected to see the strongest growth.

Handset Sales: USD312mn in 2014 to USD344mn in 2015. Smartphone sales continue to grow strongly, driven by the popularity of low-to-mid range devices.

Key Trends & Developments

* Smartphone sales are driving the handset market as a whole. Unit sales increased strongly in 2014 as ever declining device prices in the Android ecosystem made smartphones a mass market product in Bulgaria. The major beneficiary in terms of vendors was global leader, Samsung Electronics, as it made gains at the expense of other Android partner vendors and former market leader Nokia. However another Android vendor, Chinese Huawei Technologies made significant gains in 2013 - 2014 and should continue to make inroads...

The Bulgaria Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Bulgaria.

Business Monitor International (BMI)'s Bulgaria Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Bulgaria.

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