Recent Study: Greece Food & Drink Report Q4 2014

While there are signs that the economy is turning a corner (particularly the sharp improvement in consumer and business confidence surveys), domestic demand still remains extremely weak , which will preclude the build- up of meaningful inflationary pressures. The collapse in demand in recent years opened up a large output gap which has gone hand-in-hand with a surge in unemployment and deflationary pressures.

Headline Industry Data (local currency)

* 2014 per capita food consumption = -0.1%; forecast compound annual growth rate (CAGR) 2013-2018 = +1%.
* 2013 alcoholic drink value sales = -1.6%; forecast CAGR 2014-2018 = 0.1%.
* 2013 soft drink value sales = -2.1%; forecast CAGR 2014-2018 = 0.3%.
* 2013 mass grocery retail sales = 0.1%; forecast CAGR 2014-2018 = +0.8%.

Key Company Trends

Compa nies Remain Committed To Greece Despite Outlook: Given the gloomy economic and consumer outlook for Greece, companies are likely to increase their focus on cost-reduction strategies. The question remains of how far they are prepared to go, as the political situation remains electrified. Nevertheless, some companies remain committed to the country. For example, in March 2013 the Greek division of Switzerland-based food and drink company Nestlé dismissed news reports that it has asked the Greek government to make it easier to fire employees, reports Greek Reporter. Instead, the company reportedly has plans to invest around EUR8mn (USD10.4mn) into modernising its factories and developing new products.

Full Report Details at
- http://www.fastmr.com/prod/861832_greece_food_drink_report_q4_2014.aspx?afid=301

The Greece Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Greece Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Greece.

Key Benefits

* Benchmark BMI's independent food and drink industry forecasts for Greece to test other views - a key input for successful budgeting and strategic business planning in the Greek food and drink market.
* Target business opportunities and risks in Greece through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.

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