New Market Research Report: Baby and Child-Specific Products in Chile

As birth rates in Chile have experienced sustained declines in recent years, companies have turned their strategies towards appealing to parents' concerns and willingness to buy quality products for their children as a growth driver. The combination of a growing number of working mothers in Chilean families allowing them to invest more, and parents trying to compensate for working long hours and dedicating less time to their children, ensured healthy growth in 2013. Nonetheless, growth rates are expected to decline in coming years.

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Competitive Landscape

Laboratorios Durandin SAI continues to be the clear leader in baby care, accounting for 37% of sales in value terms. Simond's and Babyland, two of the company's largest brands, are specifically developed for babies and children, and are top-of-mind among the Chilean population and associated with quality.

Industry Prospects

Even though the local economy performed well over the review period, several sources, ranging from trade press to government offices and the Chilean Central Bank, are currently forecasting deceleration of the national economy, mostly due to cyclical factors. As baby and child-specific products' growth is mostly driven by increased sales of value-added products with higher price tags, it is expected that the category will see growth slow somewhat over the forecast period. Nevertheless, a high quality product purchasing culture may be rooted among concerned parents, so the decrease in sales will be moderated.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Chile market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby Care in Chile?
* What are the major brands in Chile?
* What are the movements in unit prices across categories?
* What is the penetration of premium baby care products?

Reasons to Get this Report

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