Dishwashing in the Philippines - New Study Released

In 2013, players in dishwashing increasingly invested in awareness campaigns to boost the acceptance of dishwashing. In a country where laundry detergent is also used for washing dishes, the last few years of the review period have seen several attempts at convincing the general public of the benefits of using dishwashing products. However, the ad campaigns in 2013, tapping hygiene and family concerns, may be considered the most effective at converting former laundry-detergent users to dishwashing. This was a significant contributor to the overall growth rate of dishwashing, at close to 6% in volume terms and 9% in current value terms in 2013.

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Competitive Landscape

Procter & Gamble Philippines Inc dominates dishwashing with its flagship brand Joy. The company held a leading share of close to 54% in 2013, linked largely to a strong first-mover advantage in dishwashing liquid, with second place going to Axion, the dominant brand in dishwashing paste, still far behind at 18%.

Industry Prospects

Over the forecast years, dishwashing is expected to continue enjoying positive growth, with forecast CAGRs estimated at 5% in volume and 8% in constant value terms. This is seen as a result of the continued shifting away from substitute products, particularly laundry detergent, for dishwashing needs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Philippines market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Philippines?
* What are the major brands in Philippines?
* What is the dishwasher penetration rate in Philippines?
* What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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