Recent Study: Air Care in the Philippines

Despite the increasingly improved economy in 2012 well into 2013, air care did not enjoy a strong boost in its growth, largely due to the rising popularity of indirect alternatives. For example, instead of spray/aerosol air fresheners, the increased hygiene concerns amongst Filipino households have pointed in the direction of household antiseptics/disinfectants, and improved fragrances in laundry care may have also reduced the need for air care in many areas of the house. As a result, air care inched up by only 1% in volume terms and 6% in current value terms, returning Ps1.6 billion in retail sales by the end of 2013.

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Competitive Landscape

In 2013, SC Johnson & Son Inc (Philippines) continued to be the top player in air care in the Philippines, accounting for almost 58% value share. This was largely contributed by its Glade brand, which held the leadership position in nearly all types of air care. Philusa Corp sat at second place, boosted mostly by its Albatross brand of other air care, and Procter & Gamble Philippines Inc claimed the third spot with its Ambi Pur brand.

Industry Prospects

For the first half of the forecast period, the weak demand for air care is expected to continue, reflecting a declining volume growth rate. However, in the middle of the forecast years, with the continued improvement in the economy, air care may start to experience an uptrend, resulting in overall forecast constant value CAGR of 2% from 2013 to 2018.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Philippines?
* What are the major brands in Philippines?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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