New Report Available: Wipes in South Korea

Wipes became convenient tools for cleaning anywhere recently; thus its usage objectives have been diversified from baby wipes to cleaning wipes. As more and more consumers tend to look for convenience, wipes became an effective tool for cleaning various places. In 2013, thus, wipes could obtain 7% retail value growth.

Competitive Landscape

Yuhan Kimberly Co Ltd led the category, accounting for 25% share in retail value terms. From baby wipes to all-purpose cleaning wipes, the company has been selling various wipes in the South Korean market. In March 2013, the company introduced a completely new type of wipes, "My Bidet". This product melts well in the water, and it looks like toilet paper but is moisturised to wipe easily and cleanly.

Industry Prospects

Wipes in South Korea is expected to show retail value CAGR of 2% at constant 2013 prices over the forecast period. In particular, all-purpose cleaning wipes is expected to lead future market growth thanks to its convenience in cleaning any place. But basically, positive growth can be explained by the increasing level of personal hygiene.

Full Report Details at
- http://www.fastmr.com/prod/872433_wipes_in_south_korea.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in South Korea market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wipes in South Korea?
* What are the major brands in South Korea?
* What is the biggest category within household care wipes?
* What are the key new product launches in the wipes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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