Bahrain Consumer Electronics Report Q4 2014 - New Report Available

From: Fast Market Research, Inc.
Published: Tue Sep 09 2014


Bahrain's consumer electronics market is one of the smallest in the region, reflecting the size of the population. Consequently devices are largely distributed via regional hubs, as it is not cost effective for global vendors to have a local presence. However, despite its small size there are considerable opportunities in Bahrain due to high per capita incomes and the propensity of the local population to purchase consumer electronics equipment. Smartphones and tablets are currently the fastest-growing device categories in the market, although big-ticket items such as LED and 3D TV sets also contribute to the market's expected expansion. While there are many positive aspects to Bahrain's market, it should be noted that continuing civil unrest and an unstable political outlook pose potential downside risks to our forecasts for the sector's growth.

Full Report Details at
- http://www.fastmr.com/prod/872559_bahrain_consumer_electronics_report_q4_2014.aspx?afid=301

Headline Expenditure Projections

* Computer Sales: The market will increase from USD219mn in 2014 to USD241mn in 2018. Over our forecast period, we expect that tablets and notebook hybrids will dominate the consumer market, while demand from SMEs will also support growth.
* AV Sales: The largest sector of the consumer electronics market will be driven by demand for flat-screen TV sets, taking the value of the overall market from USD400mn in 2014 to USD495mn by 2018. The launch of next-generation games consoles in Q413 resulted in a small boost to sales.
* Handset Sales: We predict a rise from USD92mn in 2014 to USD119mn in 2018. The smartphone market is the fastest-developing segment of Bahrain's consumer electronics market, with Samsung keeping a tight grip on its market leadership while global challengers such as Apple and Huawei maintain a strong presence.

Key Trends And Developments

The tablet and smartphone markets have proved the most dynamic and competitive segments of the consumer electronics markets in Bahrain, and competition is expected to become more intense in 2015. BMI has...

The Bahrain Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Bahrain.

Business Monitor International (BMI)'s Bahrain Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Bahrain.

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