Executive Summary
Chocolate Confectionery
Chocolate confectionery in Italy is expected to decline by 2% in current value terms in 2013, reaching EUR2.4 billion. The negative performance of the category is linked to the general economic environment in Italy, which makes Italians less willing to spend money, and more sensitive to price when carrying out their food shopping. However chocolate remains an easy and affordable product which can provide some sort of consolation in this difficult period.Competitive Landscape
The most important player in chocolate confectionery in Italy in 2013 is Ferrero, which is expected to reach a 35% value share, with sales of EUR831million. Domestic manufacturers continue to be very important in chocolate confectionery in Italy; however, international players such as Lindt and Nestle also have a very important role, together expected to account for a 23% value share in the country in 2013. However, domestic manufacturers in Italy are very important and appreciated by Italian consumers, thanks to their high-quality products and the niche chocolate confectionery provided. Italian manufacturers are also famous abroad, and about 70% of Italian chocolate production is exported.
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Industry Prospects
It is expected that in the forecast period chocolate confectionery will increase by a constant value CAGR of 1%, reaching EUR2.5 billion by 2018. Tablets is expected to continue to perform well within chocolate confectionery, thanks to the lower prices and the better value for money offered to consumers. Tablets is expected to increase by a constant value CAGR of 3%, reaching EUR675 million by 2018. In particular, sales of dark chocolate tablets are expected to increase in the forecast period, given the well-known benefits of this product on health.
Gum
Gum is expected to decline by 5% in current value terms in 2013, reaching EUR697 million, given the negative economic environment, which is impacting sales of impulse products such as gum. Neither bubble gum nor chewing gum posted any value growth.Competitive Landscape
The most important company in gum in Italy is Perfetti Van Melle, which led in 2012, and is expected to continue to lead in 2013, holding a value share of 97%. The company's success is linked to its wide product offer, which covers all segments, as well as its wide distribution network, which makes the product easily available to Italian consumers.
Industry Prospects
It is expected that gum will continue to see a poor performance in the forecast period; in fact the negative economic environment, which is expected to continue to impact Italy in the future, will make Italians increasingly careful when spending money, and they will reduce impulse purchases.
Sugar Confectionery
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