Now Available: Wipes in Malaysia

All categories in wipes, with the exception of intimate wipes, posted a volume sales decline in 2013. Consumers are increasingly examining their purchasing patterns and seeking to reduce expenditure wherever possible as a result of ongoing financial and economic worries. As a result, there was, for example, a marked shift towards using cloths or kitchen towels and products positioned in surface care, floor care and toilet care for cleaning the home.

Competitive Landscape

Arbora & Ausonia led wipes in 2013 with a 38% value share. The company is present in the most valuable category, personal wipes, and more particularly baby wipes with its very-well established Dodot brand. Dodot benefited from its reputation in nappies/diapers/pants, creating synergies in areas that do not represent its core business.

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Industry Prospects

Wipes is expected to record a flat performance in value CAGR terms at constant 2013 prices over the forecast period. During the first year of the forecast period sales are actually expected to decline. They are then forecast to remain flat in 2015 and increase from 2016 as the Portuguese economy recovers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wipes in Portugal?
* What are the major brands in Portugal?
* What is the biggest category within household care wipes?
* What are the key new product launches in the wipes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research

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