Market Report, "Fragrances in Portugal", published

From: Fast Market Research, Inc.
Published: Tue Oct 07 2014


Rising unemployment and falling disposable incomes pushed consumers away from luxury items. The recession led consumers to favour smaller packaging, such as 30ml and 50ml, and they shifted towards cheaper brands. As a result mass fragrances gained ground in 2013.

Competitive Landscape

Procter & Gamble Portugal remained the leading player in fragrances in 2013, with a 17% value share. The company relies on a wide portfolio of well-established brands in the premium segment, enabling the company to reach second position in this segment. Amongst them are Hugo Boss, Dolce & Gabbana, Lacoste and Gucci. Moreover, its Old Spice and Gillette brands ensure the company also has a good position in the mass segment.

Full Report Details at
- http://www.fastmr.com/prod/881936_fragrances_in_portugal.aspx?afid=301

Industry Prospects

The increasingly dire economic conditions in Portugal and the rising prices of fragrances have the potential to have a seriously negative effect on demand for fragrances throughout the forecast period. Nonetheless, the leading manufacturers of fragrances in Portugal remain cautiously optimistic with regard to the growth potential of the category, and none of the companies present in fragrances in Portugal is willing to predict any radical decline in demand for such products during the forecast period. The most likely scenario for fragrances in light of the increasingly tough economic situation in Portugal is that the increasingly difficult economic conditions will encourage a certain proportion of Portuguese consumers to shift from premium fragrances to mass fragrances, or alternatively, consumers will opt to remain loyal to their favourite premium scents, but in smaller pack sizes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Portugal?
* What are the major brands in Portugal?
* What pricing movements are seen across premium and mass fragrances?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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