Now Available: Adult Mouth Care in Morocco

The continued aggressive advertising campaigns of beauty and personal care products such as toothpaste and mouthwash continued to create a blur between cosmetics and consumer health brands. The prevalence of more innovations focused on delivering complete oral care protection and more efficient germ killing mouthwashes continued to overshadow adult mouth care. Thus, customers did not feel the strong need to purchase medicated adult mouth care, relying instead on more affordable and popular oral care brands which prevent mouth disease.

Competitive Landscape

Laboratoires Sothema and Maphar, Laboratoires together continued to dominate adult mouth care in 2013, with a combined retail value share of 58% and with individual retail value shares of almost 31% and 27%, respectively. These two players are active in this category with large product portfolios, which include Buccotymol and Nalgésic (Laboratoires Sothema) and Collu-Hextril and Eludril (Maphar, Laboratoires).

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Industry Prospects

Adult mouth care will continue to experience modest real growth during the forecast period, especially as oral care products such as toothpaste and mouthwash will continue to highlight their innovations featuring ingredients to counter bad breath, gum disease, mouth ulcers, and bacteria.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Adult Mouth Care in Morocco?
* What are the major brands in Morocco?
* What is the market size of Adult Mouth Care in Morocco?
* What are the major brands in Morocco?
* Is dental care valued in Morocco?
* Do consumers prefer homemade adult mouth care solutions?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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