"Womenswear in the Czech Republic" now available at Fast Market Research

Sales declined across the majority of categories in womenswear in the Netherlands in 2013, a result of consumers opting for cheaper garments in a still weak economy. Within women’s underwear, nightwear and swimwear, the category with the best performance in 2013 was women’s swimwear. Although it was hit hard over recent years, swimwear turned slightly positive mainly due to a warm summer and a double digit increase in online sales during the pre-summer season. Dutch women followed the trend of celebrities wearing frilly bikinis especially those with a small cup size. Another trend in 2013 was the feminine looking bikinis from the 50s. Within women’s outerwear, the categories with the least negative performance in 2013 were women’s tops and women’s leggings due to the trend of wearing longer tops (or tunics) in combination with leggings.

Competitive Landscape

Hennes & Mauritz (H&M) was the overall leader in women’s outerwear in 2013 with an 8% value share, and witnessed its share increase the most owing to competitive prices, helped by the offer of products designed by worldwide acclaimed designers, which proved successful. C&A Nederland was ranked second with a 5% value share, benefiting from competitive prices alongside H&M and with sales through catalogue retailer Wehkamp, which was the fourth most popular online retailing site in the Netherlands.

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Industry Prospects

Obesity is on the rise in the Netherlands and as a result there are vast numbers of Dutch consumers that feel excluded from mainstream fashion. The wide range of shapes and sizes in the plus-size category has tended to be an obstacle to apparel’s development and only a limited number of stores in the Netherlands offer fashion fitted to plus-size consumers. Furthermore, plus-size consumers are too often pushed into making purchases via the internet, where getting the right size and fit is much more difficult (and off-putting). Stronger investment in plus sizes, geared to distribution in mainstream retail channels, could generate attractive returns in the Netherlands.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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