Report Published: "Menswear in Hungary"

Overall sales of menswear grew by 1% in volume terms in 2013, as premium men's jeans rose by 3%, the best performing category alongside standard jeans which also increased by 3%. These trends reflected parallel growth in consumer spending power towards the end of the review period. Part of the growth was attributed to postponed purchases of jeans over the previous few seasons. As male consumers buy new clothing less frequently than their female counterparts, these growth rates actually demonstrate a recovery effect in 2013.

Competitive Landscape

Multinational players lead men's outerwear, however, domestic players have a relatively stronger position in men's outerwear in comparison with women's outerwear. C&A is the category leader with a 6% value share in 2013, followed by H&M with 5% share and Tesco-Global Aruhazak together with New Yorker Hungary on 3% each.

Industry Prospects

Menswear is expected to record a CAGR of 2% in volume and a 4% CAGR in value sales at constant 2013 prices over the forecast period. The highest growth in volume terms is predicted for premium men's jeans with a CAGR of 7%. The average unit price is expected to increase by 1% over the forecast period

Full Report Details at
- http://www.fastmr.com/prod/887669_menswear_in_hungary.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Menswear in Hungary?
* What are the major brands in Hungary?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women's clothing vs men's clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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