Now Available: Other Pet Food in India

Overall, retail volume sales will continue to be directly proportional to pet population sizes. Retail volume sales of bird food and small mammal/reptile food will grow at a stable rate, while fish food demand will continue to develop in line with the growing trend of keeping aquariums in the home.

Competitive Landscape

Taiyo is the leading brand with a retail value share of 9% in 2013; however, Taiyo products are sold mainly by distributors. The fish food brand continued to lead mainly due to its nationwide coverage and well-established distribution network across the country. As fish remained the most popular type of "other" pet, Taiyo remained the leading brand overall.

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Industry Prospects

Other pet food is a small category in India. The low sales base is expected to produce double-digit value growth at constant 2014 prices over the forecast period, backed by the increasing interest in keeping more novel pets, rather than simply cats or dogs. The popularity of fish is predicted to grow, with fish food remaining the dominant type. In addition, many owners will shift to prepared food for "other" pets. Most pet owners in urban areas lead hectic lifestyles, leaving less time to prepare food for fish and birds, for example.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Pet Food in India?
* What are the major brands in India?
* How is the current retail distribution landscape impacting overall category performance?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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