New Market Research Report: Concentrates in Singapore

As concentrates continued to be marked by a lack of new product development, consumers displayed a relative lack of interest in concentrates compared to other soft drink categories. Furthermore, concentrates tended not to be consumed on a regular basis in Singapore over the review period, with consumption generally limited to large group gatherings.

Competitive Landscape

GlaxoSmithKline Singapore Pte Ltd remained the leading player in concentrates in Singapore in 2013, in accounting for an off-trade volume sales share of 47%. This was due to the strong brand presence of Ribena in liquid concentrates. The company also saw the largest increase in off-trade value sales share of one percentage point in 2013. Ribena was widely available across a range of distribution channels, where constant promotional campaigns were conducted and free gifts were often offered with purchases. Through marketing campaigns, such as media advertisements, Ribena was mainly targeted to children, with claims of high Vitamin C content proving appealing to parents.

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Industry Prospects

Since manufacturers are unlikely to focus on product innovation in concentrates, due to declining popularity amongst consumers, concentrates is expected to see a slowdown in off-trade volume sales growth over the forecast period. Competition from juice will also negatively impact demand, as consumers believe that juice is healthier than concentrates.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Concentrates in Singapore?
* What are the major brands in Singapore?
* Who are the key consumers of concentrates in Singapore?
* How do premium vs. standard vs. economy brands compete for sales and market share?
* How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

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