Ghana Telecommunications Report Q4 2014 - New Market Research Report

The launch of commercial 4G LTE services will drive growth in Ghana's underserved broadband market. It will also increase the pressure on the incumbent fixed line service provider Vodafone to improve the competitiveness of its service amid an intensification of fixed-to-mobile substitution in the broadband market. Although Ghana's mobile operators have not revealed plans yet for the deployment of LTE services, the increasing saturation of the voice market and the roll-out of the technology by fixed-wireless operators will lead the mobile operators to re-access their LTE market strategies.

Key Data

* The Ghanaian mobile market grew by 1.9% quarter-on-quarter (q-o-q) in Q214, compared to q-o-q growth of 2.3% in the previous quarter and 2.1% in Q213.
* The mobile data market grew by 7.5% q-o-q in Q214, down sharply from 25.8% q-o-q growth in Q114. The market is driven by expanding network coverage, falling tariffs and availability of low-cost smartphones.
* The fixed-line market contracted by 0.3% q-o-q in Q214 and 6.3% year-on-year (y-o-y) in the 12 months to June 2014. Q214 was the fifth consecutive quarter of contraction, indicating that fixed-to-mobile substitution is gaining pace.

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Risk/Reward Ratings

Ghana is in joint fourth position with South African BMI's Risk/Reward ratings table. Ghana's best score is in the industry rewards category, reflecting the limited state interest in the telecoms sector and the high level of regulatory independence in the country. The country's lowest rating is still in the Industry Rewards category, where it is held back by increasing market saturation and strong downward pressure on ARPUs despite increased penetration of mobile data services.

Key Trends And Developments

Surflin e Communications launched Ghana's first commercial 4G TD-LTE network in Accra and Tema in August 2014, with the deployment of 220 LTE sites in the region. The operator plans to expand the 4G service, capable of...

The Ghana Telecommunications Report features Business Monitor International (BMI)'s independent industry forecasts on the future strength of Ghana's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Ghana Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Ghana.

Key Benefits

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