New Market Research Report: Colour Cosmetics in Belarus

From: Fast Market Research, Inc.
Published: Wed Oct 15 2014


Despite the improvements in disposable incomes in Belarus in 2013, price consciousness continues to affect the market, albeit not as strongly as at the peak crisis year of 2011-2012. Consumers are carefully choosing products, looking for the best price-quality ratio, searching for best deals with discounts and promotions. In order to maintain volume consumption, some consumers keep trading down to cheaper products and brands, giving priority to products by domestic manufacturers. The consumer base of domestic manufacturers keeps widening, as domestic manufacturers are using economic conditions as an opportunity to increase their value shares.

Competitive Landscape

Direct selling company Oriflame Cosmetics is the strongest player in colour cosmetics in Belarus; it held a 20% share of value sales in 2013. The strength of direct sales in the category reflects the fact that Belarusian women like to be advised whilst choosing colour cosmetics. International player L’Oreal Group and domestic manufacturer Belor Design ranked second and third with value shares of 13% and 12%, respectively, followed by another strong domestic manufacturer Relouis-Bel and with 11% of value sales.

Full Report Details at
- http://www.fastmr.com/prod/881918_colour_cosmetics_in_belarus.aspx?afid=301

Industry Prospects

Over the forecast period colour cosmetics is predicted to register a CAGR of 2% (at constant 2013 prices). The consumer base for colour cosmetics is likely to grow as more Belarusian women will switch from a few essential products to begin using more types of products. Demand for colour cosmetics will be fuelled by new product developments, such as BB and CC creams, products with new formulae, new delivery formats, and products with anti-ageing properties or with UV protection. The increasing demand will be additionally stimulated by mass media advertising campaigns by leading players.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Belarus market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Colour Cosmetics in Lithuania
- Colour Cosmetics in the United Arab Emirates
- Colour Cosmetics in Latvia
- Colour Cosmetics in Estonia
- Colour Cosmetics in Turkey

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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