Contact Lenses in the Netherlands - New Study Released

Contact lenses reported sustained positive demand in 2014, with the category remaining dynamic in terms of advertising and new product development as manufacturers invested to generate further growth and looked for ways to expand the consumer base. Contact lenses witnessed a trend towards more sophisticated and segmented products, with products with an emphasis on comfort and adapted to various consumer lifestyles or as a complement to spectacle frames. Penetration of contact lenses was relatively high in the Netherlands, with almost 35% of the adult population using the product.

Competitive Landscape

Contact lenses in the Netherlands was characterised by multinational companies with a long established presence and history in distribution. Bausch & Lomb, Ciba Vision, CooperVision and Johnson & Johnson remained the leading companies due to their sustained investment in new product development and marketing. Companies that invested in introducing extensions including functional formulae to treat symptoms, such as myopia or astigmatism, or those adapted for people spending a long time in front of screens or driving at night, were able to gain shares as consumers shifted from more traditional products.

Full Report Details at
- http://www.fastmr.com/prod/887773_contact_lenses_in_the_netherlands.aspx?afid=301

Industry Prospects

Contact lenses is expected to register reasonable growth over the forecast period, with manufacturers committed to maintain investment to develop more sophisticated products and encourage a shift from traditional products. High exposure to electronic screens is set to increase the number of consumers suffering from sight conditions, such as myopia. Specialised products will likely continue to be developed to aid visual capabilities and help correct common sight issues, such as driving during the evening or for people that spend time in front of screens.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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