Sportswear in France - New Market Study Published

Running is a popular sport during times of economic duress, with its increasing popularity strongly linked to changing consumer attitudes. With 21% of French people going running at least once a month, the sport is benefiting from relatively few barriers to entry. Beginners need only running shoes and do not have to invest in expensive equipment or pay a club membership fee. The number of low distance races like 10km or half-marathons increased in 2013, representing a sponsorship opportunity for running brands and an opportunity to gain share in the overall sportswear category through building a presence in performance footwear.

Competitive Landscape

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At company level, adidas Group led sportswear in 2013 with a 10% value share, closely followed by Nike with 9%. At brand level, Nike was the leader, followed by adidas.

Industry Prospects

Over the forecast period sportswear is expected to put in a reasonable performance as demand for such products will be maintained and more consumers are set to take up a sport. As a result, the category is predicted a positive value CAGR of 1% at constant 2013 prices. Growth is set to be slightly stronger than that of the review period, largely fuelled by performance apparel and footwear.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in France market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sportswear in France?
* What are the major brands in France?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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