Fragrances in Russia - New Study Released

Within fragrances in Russia, there was a trend towards switching to premium products in 2013. Russians consider premium brands as accessible luxuries and somewhat confirming their social status. The accessibility of these brands, which strengthened over the review period, had a positive impact on sales of fragrances in 2013. The rapid development of modern retailing and intense competition that squeezed prices resulted in restrained growth in 2013. Most retail chains were active with price promotions during 2013 and this attracted more consumers. Mass fragrances suffered a negative impact from such competition and recorded a decline in current value terms in 2013.

Competitive Landscape

Seldico led fragrances in 2013 with a 15% value share. Seldico is the official distributor of the brand LVMH in Russia, which defines its wide portfolio and high consumer trust in its products. High awareness of the brands Dior, Givenchy, Guerlain and Kenzo, among others helped Seldico to achieve current value growth over the entire review period. Such sales were supported not only by its loyal consumers, but also by newcomers. Seldico has a strong relationship with modern retail distribution chains, giving it the opportunity to make its brands accessible.

Full Report Details at
- http://www.fastmr.com/prod/887710_fragrances_in_russia.aspx?afid=301

Industry Prospects

Sales of fragrances are expected to decline at a CAGR of 2% at constant 2013 prices over the forecast period. The category is expected to achieve saturation and constant price promotions will restrict price increases. The line between mass sales and premium brands will become more blurred as the average unit price of premium fragrances is expected to fall at constant 2013 prices. Their positioning and heritage will maintain their affiliation with premium or luxury classification, rather than their prices. Russian consumers will become more used to price promotions and will be more selective about their purchases.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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