"Smokeless Tobacco in Nigeria" is now available at Fast Market Research

Smokeless tobacco, particularly nasal snuff, has been used for a long time in Nigeria, although usually in unpackaged, unbranded format. Its use is generally prevalent amongst elderly people in rural areas, even before the advent of colonialism (as fictionalised in Chinua Achebe's Things Fall Apart). In branded, packaged, format, however, smokeless tobacco has traditionally had negligible sales in Nigeria.

Competitive Landscape

There are only two players present in smokeless tobacco in Nigeria - Joseph & Henry Wilson and West African Tobacco Co, both of which market only dry snuff. Joseph & Henry Wilson led in 2013 with a 54% volume share, thanks to the longer presence in the market of its J&H Wilson brand.

Industry Prospects

Over the forecast period smokeless tobacco is expected to post a volume CAGR of 5%, which is weaker than the review period CAGR of 9%. With products having been launched in this category only in 2008, it is inevitable that growth will hit a peak and stabilise. There are still many new consumers who would be interested in trying a novel tobacco product, which acts as a stimulant but does not come with the dangers of cigarette or cigar smoking. However, over the long term it is hard to say how well smokeless tobacco will perform, as the cost of marketing may outweigh potential sales, thereby potentially forcing manufacturers to withdraw.

Full Report Details at
- http://www.fastmr.com/prod/887836_smokeless_tobacco_in_nigeria.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco in Nigeria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Smokeless Tobacco in Nigeria?
* What are the major brands in Nigeria?
* What are the traditional types of smokeless tobacco available in Nigeria?
* What is the product awareness of smokeless tobacco in Nigeria?
* What innovations are present in smokeless tobacco in Nigeria?



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