Rtds/High-Strength Premixes in the Philippines - New Market Report

From: Fast Market Research, Inc.
Published: Fri Oct 17 2014


Excise tax restructuring in the Philippines hit RTDs/high-strength premixes hardest in 2013. Total volume sales decreased by 40% to reach 3.7 million litres. As this category is relatively new and less stable than other alcoholic drinks types, it is more susceptible to market movements. Consumers are more likely to move away from these products when faced with negative triggers such as higher prices, product unavailability and unsatisfactory taste. With the higher excise tax imposed in 2013, many consumers appear to have shifted away from RTDs in particular.

Competitive Landscape

Despite having only one brand of RTDs/high-strength premixes, Asia Brewery remains the leading player with a 27% share (988,000 litres) of total volume sales in 2013. Future Trade International Inc, which carries several brands under its wing, including Kristov Vodka Cruiser, Arbor Mist and Kristov Vodka Ice, is ranked second, with a 21% share. These brands are sold at prices within the budget of young working adults, the key target audience for RTDs/high-strength premixes.

Full Report Details at
- http://www.fastmr.com/prod/881816_rtdshighstrength_premixes_in_the_philippines.aspx?afid=301

Industry Prospects

RTDs/high-strength premixes is projected to continue to decline over the forecast period. A negative 4% total volume CAGR is expected. As a relatively new category, its performance is likely to be less stable than other alcoholic drinks types. Slight movements in the market, especially regarding price, are likely to trigger reactions from consumers of these products. As prices of RTDs/high-strength premixes increase further in the short to medium term, it is anticipated that consumers will continue to drop out.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTDs/High-Strength Premixes in Philippines?
* What are the major brands in Philippines?

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