Market Report, "Herbal/Traditional Products in Germany", published

Herbal/traditional products posted a 1% decline in current value terms in 2013. The performances of the different categories varied, with herbal/traditional calming and sleeping products posting a current value gain of 2% and herbal/traditional digestive remedies posting a decline of 3%. Herbal/traditional cough, cold and allergy (hay fever) remedies recorded a decline of 1%. As the biggest category, it was largely responsible for the sluggish sales performance of herbal/traditional products as a whole. Generally, herbal/traditional products continued to be challenged by alternatives such as homeopathic remedies, which are excluded from Euromonitor International’s consumer health research. Furthermore, brand manufacturers competed for sales with private label retailers.

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Competitive Landscape

MCM Klosterfrau Vertriebsgesellschaft continued to lead herbal/traditional products in 2013 with a 10% value share. The company’s strong presence can be attributed to its position in herbal/traditional dietary supplements. Furthermore, MCM Klosterfrau also ranked second in herbal/traditional cough, cold and allergy (hay fever) remedies, where its Ricola brand accounted for a leading 17% share of value sales. MCM Klosterfrau posted a stagnant value sales performance in 2013 due to the apparent decline of the Klosterfrau Melissengeist brand in herbal/traditional dietary supplements. The company’s natural image was adversely impacted in consumers’ minds due to the active ingredients present in Klosterfrau Melissengeist, such as a high level of alcohol.

Industry Prospects

Herbal/traditional products is expected to record a value CAGR decline of 2% at constant 2013 prices over the forecast period. The growth of substitute products such as homeopathic remedies is anticipated to prevail in Germany, while consumers are expected to become more wary about the effectiveness of herbal/traditional products. Furthermore, the projected population decline in Germany over the next five years will also have a negative impact on the category due to declining per capita consumption.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Germany market research report includes:

* Analysis of key supply-side and demand trends

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