Market Report, "Cider/Perry in Bulgaria", published

Despite the fact that cider was first launched in Bulgaria in 2006, it only started to make inroads in 2012 with the efforts of Carlsberg Bulgaria AD to promote its brand Somersby. Until then, cider brands were non-differentiated and were imported to satisfy demand from foreign tourists visiting the summer and winter resorts in Bulgaria. The local consumers were not familiar with the product characteristics of cider and there was very little demand outside the resorts that were frequented by tourists.

Competitive Landscape

Carlsberg Bulgaria AD remains the leader in cider with a volume share of 81%, thanks to the successful launch of Somersby in 2011. The next largest competitor was HP Bulmer Holdings Plc but it has a volume share of just 2% in 2013.

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Industry Prospects

Cider became a branded and recognised category within alcoholic drinks and the success of Somersby is projected to lead to new product development and entry of other companies. What cider needs in order to continue growing is promotional activity for the brands already on the market ie Bulmers, Magners and Strongbow.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cider/Perry in Bulgaria?
* What are the major brands in Bulgaria?
* Is premiumisation expected to continue to be an important driver in cider?
* Who are the key consumers of cider: men, women, younger or older consumers?
* Where is cider mainly consumed- at home or away from home?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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