Report Published: "Street Stalls/Kiosks in Sweden"

During 2013, food trucks were introduced to the citizens of Stockholm. They came about through the approval by Stockholm’s local Traffic Administration Office for operators to present their own variations of food via mobile food trucks. These outlets also came with an application and interactive map that updated the location of the specific food truck for each day during the season. The trucks were a big success during the first year and one of the fastest growing categories within consumer foodservice in Sweden. They created a buzz and a Facebook following, and provided consumers in Stockholm with new and interesting lunch options that changed location for each day. The daily change of location within the city also sparked an interest in consumers to be on the lookout for new lunch alternatives available in the area for the day, an interest that gave local consumer foodservice businesses that provide lunch greater competition.

Competitive Landscape

Atria Concept AB led the channel in 2013 with 13% value share to total SEK225 million. The company has gained this position through its ownership of two chained outlet brands that belong to the most well-known for Swedes, and Sibylla is also among the oldest with a history that dates back to 1932. Grillköket held 7% value share with its 61 outlets and Sibylla claimed 6% (not through franchisees) with 25 outlets.

Full Report Details at
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Industry Prospects

Street stalls/kiosks in Sweden will face continued limited growth over the forecast period, and the growth will mainly be there as Swedes will continue to increasingly dine out on-the-go for a quick meal. Due to the weather conditions in Sweden, it is more common to eat indoors throughout most of the year, which will continue to limit growth for this market. Food trucks are exciting and offer fresh and exotic dimension that has been needed for street stalls/kiosks for a long time in Sweden. However, food trucks are also expected to see limited growth over the forecast period after the initial hype, and they will suffer as they are weather dependent and seasonal, and that they are unable to offer much seating for their guests.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Street Stalls/Kiosks industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Street Stalls/Kiosks industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Street Stalls/Kiosks in Sweden market research report includes:

* Analysis of key supply-side and demand trends

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