Now Available: Baby and Child-Specific Products in Japan

Japan is facing a declining birth rate. The birth rate continued to decline during the review period, from 8.5 babies per 1,000 population in 2008 to 7.9 babies in 2013, according to Euromonitor International's countries and consumers data. With a declining birth rate in Japan, the demand for baby and child-specific products waned. In 2013, current value sales of baby and child-specific products declined by 1%.

Competitive Landscape

Pigeon Corp led baby and child-specific products with a value share of 28% in 2013, gaining marginal share from 2011. The company was present across the categories with competitive shares, which helped to strengthen the company image as the specialist of baby and child-specific products amongst consumers. The company proactively approached young women with first-time pregnancies by organising events and running a Pigeon Info website where information about babies and child rearing is freely exchanged. Parents often demand the best for their babies and thus Pigeon Corp was able to utilise its strong brand name to validate a higher unit price over the review period.

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Industry Prospects

Value sales of baby and child-specific products are anticipated to decline at a CAGR of 1% (at constant 2013 prices) over the forecast period. This is mainly due to the continued trend of a declining birth rate over the forecast period. The growing number of dual working parents and the lack of governmental and regional support for child rearing make it difficult to for many young couples in Japan to have babies. According to Euromonitor International's countries and consumers data, Japan's birth rate is estimated to decline to 7.0 babies per 1,000 population in 2018.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Japan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby Care in Japan?
* What are the major brands in Japan?

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