Market Report, "Cider/Perry in Nigeria", published

Following its launch into the market in 2012, particularly through the growing modern retail channels of hypermarkets and supermarkets, marketing was intensified in 2013 to raise awareness of a product traditionally unknown in Nigeria. Distell Group Ltd, for example, offered free sampling of its Savanna Cider brand in six key cities in Nigeria during the year. The company, which said it was encouraged by the brand’s acceptance in Nigeria, took the brand to selected bars and shopping malls in Lagos, Ibadan, Abuja, Benin, Port Harcourt, and Calabar. It is trying to highlight the apple content of the brand: Apple is a fruit flavour in Nigeria that is doing quite well, for example, through the La Casera carbonated soft drinks brand. The company has also highlighted the health benefits of apple cider as an antioxidant.

Full Report Details at
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Competitive Landscape

The category is currently dominated by Distell Group Ltd, with a 99% volume share. It is the company which first entered the market and has widely distributed its key cider brands, Hunter and Savanna.

Industry Prospects

Having just been launched in 2012, and seeing good interest by consumers due to its novelty, cider/perry is expected to see a total volume CAGR of 17% over the forecast period. Its apple taste, different to normal alcoholic drinks, strong marketing by manufacturers, growing incomes among the middle class in Nigeria, as well as the fast expansion of the modern retail channel of supermarkets and hypermarkets are all factors that would drive the category’s growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Nigeria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cider/Perry in Nigeria?
* What are the major brands in Nigeria?
* Is premiumisation expected to continue to be an important driver in cider?

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