Report Published: "Dog Food in Austria"

Growing demand for premium dog food was registered over the course of the review period and 2013 and this trend is expected to prevail during 2014. Austria’s premium dog food brands increasingly rely on specialist ingredients with added benefits and special health claims as products featuring these ingredients which still have strong growth potential. At the same time, price pressure from private label and economy brands is particularly strong in dog food and this is expected to continue restricting the performance of mid-priced dog food during in 2014.

Competitive Landscape

Mars Austria led dog food in 2013 with a 34% value share. The company was once again far ahead of its competitors as it has an extensive brand portfolio, while its substantial marketing budget allows it to engage in high-profile advertising and promotional campaigns, which supports the company’s strong position in dog food. Its leading brands include Pedigree, Frolic, Cesar, Royal Canin and Chappi, all of which are household names in Austria. Mars Austria continued to expand its product range towards the end of the review period by adding brand extensions in order to maintain its competitive edge and also to meet the rising consumer demand for frequent new product launches.

Full Report Details at
- http://www.fastmr.com/prod/882179_dog_food_in_austria.aspx?afid=301

Industry Prospects

The same trends which dominated dog food in Austria over the review period are also expected to make a major impact on the category over the forecast period. The most important issues are set to be the desire of Austria’s dog owners to look after the health and wellbeing of their dogs, the pet humanisation trend and the move towards low-priced products which offer high levels of convenience. These factors are all set to support growth in sales of dog food over the forecast period and the category is expected to register a healthy performance in both volume and value in constant 2014 terms.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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