"Hair Care in Japan" now available at Fast Market Research

Current value sales of hair care declined slightly in 2013. Although a few categories under hair care registered positive growth, the decline of styling agents was large enough to lead to the continuous contraction of hair care. Value sales of styling agents shrank by 3% in 2013. The continued trend of naturally textured and relaxed hairstyles requires a minimum amount of styling agents and consumers used less wax and spray for daily hair styling.

Competitive Landscape

Kao Corp was the leading player of hair care with value share of 14% in 2013. Asience is its top-selling brand and Kao Corp promotes it with a key message "black hair you are proud of in the world". The company refined Asience in February 2013 by reinforcing the functional benefit of the brand. The realisation of glossy black hair is its appeal and the brand targets female consumers who are more sensitive to inner beauty.

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Industry Prospects

Value sales of hair care are predicted to decline at a CAGR of -1% (at constant value 2013 prices) over the forecast period. Given the declining population of Japan, sales volume of daily necessities such as shampoos and conditioners are expected to decline at CAGRs of -1%. Amongst young consumers, the trend of black hair and natural hairstyles have hampered the sales of some hair care products, and such trends are likely to continue, negatively affecting the aggregate category sales of hair care over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Japan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Japan?
* What are the major brands in Japan?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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