Tourism Flows Inbound in Australia - New Report Available

Australia experienced its second consecutive year of 6% growth in inbound trips in 2013, driven by an engaging campaign from Tourism Australia, the success of the Working Holiday Visa scheme, expansion of low cost carriers to and from Australia and a depreciation of the Australian dollar that made Australia a more affordable destination to which to travel. Due to the lead time required in planning a trip to Australia, the Australian dollar's depreciation has not yet had a significant impact on the number of arrivals, but it has influenced their expenditure during the trips, encouraging inbound arrivals to spend more. Inbound tourist receipts consequently grew by 5% in 2013, an improvement from the 3% value growth experienced in both 2011 and 2012.

Industry Prospects

Recent years have seen the Australian dollar appreciate significantly to above parity with the US dollar, thus pricing Australia out of reach for many prospective holidaymakers. This barrier was partially lifted in 2013, with the Australian dollar falling to US$0.90 and likely to remain around this value over the forecast period. The improved affordability of Australia will improve the destination's attractiveness with a CAGR of 5% over the forecast period. This depreciation of the Australian dollar will also serve to encourage visitors to spend more whilst in Australia, with a value CAGR of 5% at constant 2013 prices over the forecast period, a significant improvement from the 1% constant value CAGR experienced between 2008 and 2013.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tourism Flows Inbound industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tourism Flows Inbound industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tourism Flows Inbound in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Tourism Flows Inbound in Australia?
* How successful is Australia in attracting international visitors?
* What are the leading inbound source markets?
* What do international visitors spend their money on?

Reasons to Get this Report

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