New Market Research Report: Away-From-Home Tissue and Hygiene in Portugal

MSP value sales of AFH products, which includes AFH hygiene and AFH tissue, increased by 2% in 2013. The overall category was largely driven by AFH incontinence products as almost all AFH tissue categories posted a decline.

Competitive Landscape

AFH tissue is highly fragmented. One of the main players is Diversey, which in 2011 launched a new range of international paper products, consisting of paper towels, industrial rolls, napkins and toilet paper. Portugal was the third country in which the company introduced its new range. Diversey operates in hospitality, catering, retail, cleaning and health foods and drinks.

Industry Prospects

AFH products is expected to grow over the forecast period thanks to a very strong performance from AFH incontinence but also on the back of the positive growth of AFH tissue as the Portuguese economy and the consumer foodservice channel recover. Value growth at constant 2013 prices is projected to be stronger than that seen over the review period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Away-From-Home Tissue and Hygiene in Portugal?
* What are the major brands in Portugal?
* What are the most important channels for away-from-home sales?
* What are the different applications for away-from-home wipers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Away-From-Home Hygiene, Away-From-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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