New Market Research Report: Calming and Sleeping in Morocco

Demand for calming and sleeping products is mostly limited to adult consumers living in urban areas, due to increasingly hectic lifestyles, multi-tasking and long working days. Parents usually prohibit their children from taking calming and sleeping products while the majority of consumers in rural areas are not aware of the existence of such products. Moreover, many consumers are concerned about possible side effects, such as addiction. Furthermore, consumers often treat insomnia less seriously than other common ailments such as headaches, colds, coughs and stomach aches.

Competitive Landscape

Laboratoires Sothema continued to lead in calming and sleeping products in 2013, with a retail value share of 31%. The company established its lead thanks to its well-established brands Atarax and Alpraz, which are high quality products that have multiple functions. In addition to their calming effect, they are also sedating antihistamines and also treat allergy symptoms. Furthermore, Atarax has strong rapid effects, as it works within an hour of being taken, and is not addictive

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Industry Prospects

As the lifestyles of Moroccan consumers, particularly in urban locations, become even more hectic and as pressure at work continues to increase, demand for calming and sleeping products is expected to continue to increase over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Calming and Sleeping in Morocco?
* What are the major brands in Morocco?
* What is the market size of Calming and Sleeping in Morocco?
* What are the major brands in Morocco?
* Do herbal/traditional brands like Passiflora or Dormiplant available?
* Do consumers in Morocco use calming or sleeping products?

Reasons to Get this Report

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