Market Report, "Fragrances in Japan", published

Current value sales of fragrances declined by 1% to reach JPY44.4 billion in 2013. The declining rate of fragrances slowed down compared to a 5% value CAGR seen over the review period, thanks to some economic recovery and the growing popularity of scented products in general. Whilst consumer expenditure is recovering due to Abenomics, the consumer perception that fragrances are luxury products upon which they should avoid making expenditures still permeates Japanese society, albeit not quite as much. Scented products such as scented fabric softeners or scented detergents have also helped to dispel consumers' resistance to fragrances.

Competitive Landscape

Fragrances is fragmented in Japan. "Various distributors" accounted for a 25% value share in 2013, with the leading distributor, Bluebell Japan, leading the field. Bluebell Japan has been operating in Japanese fragrances since 1954 and the company distributes 25 international fragrance brands, including Bvlgari and Gucci.

Full Report Details at
- http://www.fastmr.com/prod/887707_fragrances_in_japan.aspx?afid=301

Industry Prospects

Value sales of fragrances are anticipated to keep declining over the forecast period, registering a CAGR of -1% (at constant 2013 prices). The declining rate will be slower compared to the review period, thanks to the economic recovery and promotional activities by manufacturers. "ISETAN Salon de Parfum" being successful in 2013, manufacturers and retailers are expected to increasingly hold events on fragrances during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Japan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Japan?
* What are the major brands in Japan?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?
* How are sales of unisex fragrances performing?

Reasons to Get this Report

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