Report Published: "Health and Wellness Tourism in Australia"

Health and wellness tourism in Australia grew by 15% in 2013, a significant increase from the 5% value growth experienced in 2012. This was also the strongest growth experienced by health and wellness tourism since 2007. Whilst also segments of health and wellness tourism have delivered rapid growth, it is medical tourism which has been most vibrant, growing at 12% in 2013.

Industry Prospects

With the Australian dollar having depreciated to below parity with the US dollar, Australia is now a more affordable destination for tourists both domestic and inbound. Holidaymakers who previously may have branched out to overseas destinations for their beach resort holidays may return to holidaying domestically. The overseas destinations to which they have travelled to - predominately Bali in Indonesia and Phuket in Thailand - have a strong emphasis on health and wellness, experiences that they now expect to be replicated in their domestic holidays. This can already be seen in Australia's embrace of day spas and massages, and the presence of spa chains across suburban Australia. Having integrated health and wellness into their day-to-day lives, Australian consumers are likely to extend such expectations into their holidays as well. Health and wellness tourism will benefit from these trends, expected to record a 7% value CAGR at constant 2013 prices over the forecast period, with much of this coming from spas, both destination spas and hotel/resort spas.

Full Report Details at
- http://www.fastmr.com/prod/887849_health_and_wellness_tourism_in_australia.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness Tourism industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness Tourism industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness Tourism in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Health and Wellness Tourism in Australia?
* Are hotel/resort spas outperforming destination spas?
* Do domestic spa visitors outweigh international spa arrivals?
* What is the rate of hotel/resort spa outlet development?

Reasons to Get this Report

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