Market Report, "Cat Food in India", published

Cats are ideal for people living in apartments. They are low maintenance and independent in nature, making them ideal for apartment dwellers with hectic lifestyles. This trend is widely visible in Indian metro cities. Thus, the rise of nuclear families and apartment culture boosted the popularity of cats as pet during the review period.

Competitive Landscape

Mars International India continued to lead cat food, with a retail value share of 44% in 2013. The company's Whiskas brand is synonymous with cat food in India. In addition, the brand continued to benefit from a strong distribution network across different retail formats, including pet specialist retailers.

Industry Prospects

Cat food sales are forecast to keep growing in both retail volume and value terms, but at a slower rate. Growth is expected to be driven by the increasing frequency of feeding cats prepared food daily, new product launches, wider assortments in retail outlets, more educated cat owners and a growing cat population.

Full Report Details at
- http://www.fastmr.com/prod/887808_cat_food_in_india.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cat Food in India?
* What are the major brands in India?
* How fast are consumers trading up to prepared cat food?
* How have pet specialists fared in recent years?
* How have pet specialists fared in recent years?
* What are growth prospects for pet care in the next 5 years?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Cat Food in Canada
- Cat Food in New Zealand
- Cat Food in Finland
- Cat Food in Austria
- Cat Food in China