Taiwan Consumer Electronics Report Q4 2014 - New Study Released

The maturity of Taiwan's consumer electronics market , with high penetration rates for all core consumer electronics devices, means growth rates will underperform emerging markets in the APAC. However, in the context of other developed markets we have a positive outlook for Taiwan's consumer electronics market. We forecast grow th of 3. 3 % in 2014, with market value expected to reach USD 6.9 bn . W e identify several growth areas vendors can tap in an otherwise mature market, including large-screen, u ltra-HD and OLED TV sets , phablets and 4G smartphones. A key factor in this outlook is the short replacement rate for smartphones and tablets , a trend we expect to continue in 2014 with consumers not expecting the longevity delivered by PCs and TVs . There is however downside risk to this outlook from a China-led slowdown which could affect the Taiwan dollar and constrain d omestic discretionary spending.

Full Report Details at
- http://www.fastmr.com/prod/888198_taiwan_consumer_electronics_report_q4_2014.aspx?afid=301

Headline Expenditure Projections

Computer sales: USD2.9bn in 2013 to USD3.0bn in 2014, +3.5% in US dollar terms. We expect a stabilisation in desktop and notebook volumes, supported by the withdrawal of official support for the XP OS in April 2014, but it will be tablets that again outperform.

AV sales: USD1.8bn in 2013 to USD1.9bn in 2014, 2.6% in US dollar terms. Cannibalisation of digital camera sales by multifunctional smartphones and price erosion in the TV market has limited growth, but we expect a boost to sales from the FIFA World Cup in Brazil.

Handset sales: USD1.9bn in 2013 to USD2bn in 2014, +3.5% in US dollar terms. Rising smartphone penetration will drive increases in market value, but with smartphone market saturation fast approaching growth rates are expected to slow markedly.

Key Trends & Developments

* BMI expects Taiwan's smartphones will experience a growth deceleration in value terms from 2014 as market saturation means vendor competition could result in steeper price erosion. Key to...

The Taiwan Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Taiwan.

Business Monitor International (BMI)'s Taiwan Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Taiwan.



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