New Market Research Report: Hungary Retail Report Q1 2015

The Hungarian retail sector will continue to play a leading role in trade for CEE as its central location and superior business infrastructure remain ideal conditions to secure foreign investment. Having already attracted the investment of international retail giants, entering 2015, we expect to see a greater presence of major discount chains as consumer habits are becoming increasingly frugal.

Since joining the European Union, Hungary has witnessed a large amount of retail development and heavy investment from key players has led to some saturation in the market. However opportunities for growth across specific segments of the retail sector are evident, in particular, discounters and online retailers are areas that seem set to expand as they are gaining popularity with consumers. Expansion in these relatively modern areas of the retail market show how Hungary is catching up fast with more developed European countries. Changing consumer patterns provide an opening for investors as demand for a growing range of items and services at an affordable price requires participation from established foreign players.

Full Report Details at
- http://www.fastmr.com/prod/900710_hungary_retail_report_q1_2015.aspx?afid=301

The development of these two sectors is largely a result of changing consumer habits as demand is becoming more focused on convenience and affordability. Looking at the Food and Drink sector, hypermarkets and supermarkets remain dominant however the discount segment is clearly on the rise as household names Lidl and Aldi are increasing their market share. We do expect that across the retail sector the number of consumers will fall in the coming few years with the exception of discount stores which emphasises the opportunity for growth in this area. Consumers are beginning to give priority to discounters as a result of becoming increasingly price driven after the early stages of the economic recovery.

Driving the growth of online shopping is the convenience this offers, as consumers can purchase a vast majority of items from their homes....

The Hungary Retail Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for the retail sector. The report examines key drivers of retail sales growth and future prospects, including consumer spending and private sector investment.

BMI's Hungary Retail Report also examines the level of development and potential for growth of the retail sector, the commercial initiatives of major players, changing consumer demographics that influence demand and the regulatory environment. Key sub-sectors include mass grocery retail, autos, over-the-counter pharmaceuticals, computers and consumer electronics.

Key Benefits

* Benchmark BMI's independent retail industry forecasts for Hungary to test other views - a key input for successful budgeting and strategic business planning in the Hungarian retail market.

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