Writing Instruments in Sweden - New Market Report

Writing instruments was adversely affected by technological trends throughout the review period. Swedes are early adopters and frequent consumers of all forms of digital communication, which negatively affected writing instruments. Increased use of smart phones and tablets in particular impacted sales of writing instruments, although a few categories, such as fountain pens and markers and highlighters, registered value growth mainly because they do not directly compete with the available technological tools.

Competitive Landscape

Pilot Nordic led sales of Swedish writing instruments with a 17% value share in 2013. Generally the leading brands strengthened their positions during the review period as they managed to better promote their brands in the retailing channels, while smaller players lost sales in the competitive environment. Pilot Nordic was followed by Bic Nordic with a 14% value share and Faber-Castell with 13%.

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Industry Prospects

The competition from electronic devices, such as laptops, smart phones and pads, will likely continue to have a negative impact on retail sales of writing instruments over the forecast period. Consumers will increasingly use these for communication, and this will have a negative impact on sales of writing instruments. This trend is especially strong among young teenagers and young adults, and will be a major challenge for manufacturers of writing instruments.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How have sales of writing instruments evolved over the past few years in Sweden?
* What’s the potential of writing instruments sales via the internet?
* Just how dominant are pens compared to pencils, highlighters and accessories?

Reasons to Get this Report

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